Marketing – 㽶Ƶ Thu, 16 Apr 2026 20:13:54 +0000 en-US hourly 1 /wp-content/uploads/2018/08/favicon-120x120.png Marketing – 㽶Ƶ 32 32 Rural roots to renewed hope: Vondra’s perspective elevated through challenges /success-stories/rural-roots-to-renewed-hope-vondras-perspective-elevated-through-challenges/ Tue, 14 Apr 2026 19:18:36 +0000 /?post_type=success_story&p=51601 From her time growing up on a farm outside Chester in south central Nebraska, Jody (Gunn) Vondra ‘97 recalls her humble rural roots throughout life’s joys and challenges.

“My small town roots are the thing that has always kept me grounded,” Vondra said. “No matter where I worked or traveled, I always knew home – the place that shaped my character.”

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Jody (Gunn) Vondra ‘97

A marketing and communications double major at 㽶Ƶ, Vondra participated on the volleyball and softball teams, served on the student executive council and public relations council, and worked in the admissions office. She recalls her time on campus as an incredible chapter with a loving, enriching community.

“The people and opportunities challenged me to become a lifelong learner,” Vondra said.

After graduation, Vondra lived in Denver for two years before retracing her roots back to Nebraska.

She and her spouse, Jeremiah, who will be married 25 years this coming June, live in Crete, and opened Vondra Veterinary Clinic in 2007, where Jeremiah is a veterinarian. Their daughter, Tori ‘25, is following her father’s footsteps and pursuing her doctorate of veterinary medicine through a joint program with the University of Nebraska and Iowa State University. Son, Quinlan, is a sophomore at Wayne State College, studying manufacturing and construction management.

Vondra spent most of her adult life chasing significance and validation from the world, working with industries and well-known brands in her career. In 2013, she joined Cabela’s on the financial services side of the business; during the next five years, she grew exponentially and advanced into a leadership role. By 2018, Cabela’s was acquired by Bass Pro Shops, resulting in many of Vondra’s work family being displaced, furloughed or unemployed. While she was one of 40 asked to stay on during the company’s transition, she also found herself working 60- to 80-hour weeks to convert half a century’s worth of work within less than 18 months.

“As much as I hate to say it, my work owned me,” Vondra said. “When we finally navigated through 2018 and 2019, we thought, ‘2020 will be the year everything normalizes.’ There was no leadership manual or class that could prepare us for taking our teams through 2020,” she said, referring to the COVID-19 pandemic.

When the calendar flipped to 2021, what Vondra had hoped would be a more promising, optimistic year, was one that she said “rocked her to the core and transformed her.”

Within the first few weeks of the new year, her father was diagnosed with stage four pancreatic cancer and passed away just two and a half weeks following his diagnosis. Daughter, Tori, was involved in a serious car accident resulting in a traumatic brain injury.

“He was the anchor of our family, life of the party and my protector,” Vondra said of her father. “Losing my dad was hard, but [Tori’s accident] was unimaginable. Suddenly, the title, the salary, the schedule seemed to have little meaning as I reflected on God’s purpose for my life.”

Remarkably, Tori made a full recovery. But as Jody returned to the corporate scene, she realized that she wanted to have a greater impact on the world.

Jody Gunn Vondra Book 26w“I started to share my story with others, and it connected with people,” Vondra said. “God slowly started to reveal to me that maybe this pain and heartache had a purpose much greater than I could imagine. He has used my struggles and failures as my greatest growth and learning opportunities.”

And with that, Vondra stepped away from her corporate career and invested her life helping others experience God’s love and discover the best version of themselves through the founding of Perspective Elevation, L.L.C., where she implements leadership & growth training with individuals, teams and organizations. She has spoken at numerous events across the country and will travel to Washington, D.C., this fall to speak with leaders in healthcare.

“I believe people matter and everyone holds value,” Vondra said. “Life is a series of mountains and valleys. We learn who we are in the valley and discover who we want to become looking from the mountaintop.”

Vondra has also written a book, “The Country Road Perspective: Finding Purpose in the Journey,” in which she talks about life’s challenges and finding value and purpose in the least expected places. Her book is available for purchase on Amazon.

By Kendra Bargen ‘04
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Block and his media company win big at Big Idea Hastings /success-stories/block-and-his-media-company-win-big-at-big-idea-hastings/ Fri, 27 Mar 2026 18:27:19 +0000 /?post_type=success_story&p=51419 As his presentation at Big Idea Hastings drew near, 㽶Ƶ sophomore Caden Block felt the nerves of a packed house at The Lark in downtown Hastings. The judges themselves seemed to lock onto him as a shark to prey, but it wasn’t enough to cause Block to back out.

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Caden Block

Block, a business administration and marketing double major from Hastings, was on the stage for Big Idea Hastings, pitching his business, Caden Block Media, as part of the “Shark Tank” style competition. Facing nine other competitors, Block earned second place. The win secured him business coaching, access to planning services and a monetary prize.

Block’s interest in entrepreneurship goes back to when he was young and mowing lawns for people he knew. “That was kind of a spark for me. It showed what I could do if I worked hard and went the extra step to work for myself,” Block said.

He first became interested in videography and photography as a senior in high school, when a video board was installed in the school’s gymnasium. For students to help manage the board during athletic and other events, they had to enroll in a class. It was during that class Block said he found himself falling in love with media production.

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Block at the start of his presentation at Big Idea Hastings.

Block was the Content Generation Award winner while at Hastings High School in 2023. The award was earned from a challenge hosted by Class Intercom, a program focused on social media management for schools.

He took the title of the challenge, “Make an Impact,” and connected it to his own experiences as a mentor with MentoringWorks, a local non-profit that matches elementary school students with a high school role model. He interviewed the program directors and his mentee, and used his knowledge of video production to capture b-roll footage.

Caden Block Media is currently focused on real estate media, between 360 walkthrough tours, aerial images, videos and other assets that help agents promote and sell properties. “That’s where I got my start,” Block said, “There’s a need for modern development in the market.”

Block said he plans to use his winnings from Big Idea Hastings to purchase more gear, such as an extra camera and lens, to help create quality content. The extra gear will also allow him to hire an employee in the future to help serve more clients and grow his business.

Aside from the continued assistance Block will be getting from placing second at Big Idea Hastings, he emphasized the other benefits of public speaking, including working on his confidence and sharing his company’s vision to potential future clients who were in the audience.

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Block (right) with Jarod Rogers (center) working on a video project.

Beyond real estate, Block also works with other organizations on event recaps and promotions. He also assists various companies with creating and sharing advertisements.

“Caden is incredibly talented, creative and driven, and his excitement for his work is contagious,” said Dave Rippe, owner of Queen City Development in Hastings. “He has coordinated all of the marketing efforts for our Trailside Village Housing development, and I’m consistently amazed with his enthusiasm and innovative ideas.”

As a one man enterprise, Block said there’s been many challenges. One such was being sought out to produce videos for the annual banquet held by Hastings Area Chamber of Commerce.

Block’s task was to highlight eight organizations or people, meaning producing eight videos in a month. Despite the long hours, he pushed through the project, and was proud of the outcome. He received shoutouts afterwards — and a list of potential clients.

“It feels good to be recognized for the work you do,” Block said.

Block said Jarod Rogers, a media instructor at 㽶Ƶ, has served as a mentor to him, providing support even back when he was in high school. He said he’s also grateful for the students he has surrounded himself with on campus, and that their shared ambition and drive allows them all to push each other to do more.

When asked about advice he’d wish he had received, Block said, “Take that leap, invest in yourself, both personally and financially. Don’t be afraid to start.”

By Caspian Weeden, an English major from Pueblo, Colorado.
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Lucas gains insight, marketing experience at Chief Industries /success-stories/lucas-gains-insight-marketing-experience-at-chief-industries/ Mon, 09 Sep 2024 13:54:32 +0000 /?post_type=success_story&p=44539 Initially unfamiliar with Chief Industries, 㽶Ƶ marketing major ҾԲԲܳ discovered the company during a job fair on campus last spring — and landed a summer internship where she gained hands-on experience in social media.

At the job fair, Lucas, a junior from Grand Island, Nebraska, spoke with a representative from Chief about her interest in marketing and plans for the future.

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Gianna Lucas at her desk at Chief Industries.

“We talked about being a marketing major, and then she told me that they were specifically looking for a marketing intern who could bring a creative perspective to the team,” she said.

Chief Industries is a family-owned, service-oriented company that is based in Grand Island. It was founded in 1954 and today is a diverse, global company with seven brand divisions, ranging from agriculture to construction to ethanol.

Lucas’s internship centered on Chief Buildings, which manufactures a wide variety of custom steel buildings for applications such as retail stores, storage, warehouses, service buildings, schools and more.

Her work involved applying social media skills and creative content planning to assist the brand’s marketing team. She also would post employee appreciation photos, project updates and more on the company’s Instagram and other social media accounts.

“I work closely with the marketing coordinator of Chief Buildings, Jessica Igo, and she has helped me learn so much about this company. I had no idea what Chief Buildings offered when I first took the position, but now I have learned so much about the industry and what it means to work for this company,” Lucas said.

Without some of the resources at 㽶Ƶ, Lucas said she felt as though she wouldn’t have gotten the internship. She said Career Services staff helped her prepare a resume before the career fair, and then provided support as she completed the application for the internship.

Business professor Roxann Holliday then helped her feel confident as a marketing student by showing her how to apply class concepts to her internship.

After graduation, Lucas said she plans to go straight into the workforce, hopefully landing a marketing position with a construction or other firm.

By Cecilia Velarde, a senior marketing and communication studies double major from Loveland, Colorado
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㽶Ƶ put Sexson on a path to find his voice /success-stories/hastings-college-put-sexson-on-a-path-to-find-his-voice/ Tue, 14 Feb 2023 21:29:27 +0000 /?post_type=success_story&p=34506 Cory Sexson ‘09 was baffled when it came to what he wanted to do with his career when he graduated from 㽶Ƶ.

After managing various marketing campaigns, receiving his Master of Business Administration, and becoming a team leader at Tropicana, Sexson’s passion has become clear. He loves to lead people — and was recently named to the Brand Innovators 40 Under 40 in the Midwest.

As a former captain of the men’s soccer team, the passion for leading and motivating teams has always been there for Sexson. Over time he saw how that same passion could be translated from athletics into the business world, a realization that changed everything for him.

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Cory Sexson ‘09 was recently named to the Brand Innovators 40 Under 40 in the Midwest.

“I enjoy building people up, getting them motivated, finding what makes them tick and growing their careers,” he said. “Leading teams is something I have always enjoyed and I feel really blessed to have the opportunity to do just that.”

When Sexson realized that his dream was to eventually move into an executive role, he went back to school and received his MBA from Northwestern University.

After building his resume working for Tropicana and various other companies, Sexson landed the role of Vice President & General Manager of Emerging Brands and Breakthrough Innovation. Sexson currently has full leadership of several brands within Tropicana, including IZZE, a sparkling juice, and KeVita, a line of functional beverages.

Sexson has been successful working in this role, and was recently named to Brand Innovators 40 Under 40 list in the Midwest, an honor he claims is due to the great people he has the privilege of leading. Honorees were nominated by the Brand Innovators community, which includes more than 25,000 brand side marketers across the United States, Canada and United Kingdom. Winners were selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.

“One of the things that has enabled me to be more successful in my career is leveraging and leaning on the people on my team,” he said. “I wouldn’t have been able to get that award if I didn’t have a strong team under me. They are brilliant leaders, which makes my job that much easier.”

Sexson values the people around him, and makes it his goal to learn from all his interactions with those surrounding him. This started for Sexson as a student at 㽶Ƶ.

“㽶Ƶ allowed me to be a member of the soccer team as well as being involved in Lambda Pi Eta, the communications team. I learned so much from getting to know people involved in different activities and sports, with vastly different backgrounds,” he said.

Sexson, who studied marketing at 㽶Ƶ, also learned immensely from his professors and is thankful for their dedication to helping students find their voice.

“There is an art to speaking in front of people, and at 㽶Ƶ my professors really helped me find my voice, my unique voice. Because of professors like Dr. (Jessica) Henry, I became confident in my ability to speak in front of people. The ability to stand up in a meeting with purpose and command the attention of the room with a cohesive and logical story has done wonders for my career,” said Sexson.

Sexson has ultimately found his voice through the teams he leads and the products he manages; the two driving forces behind his passion for his job.

“I am married with two kids, and I want to work on products that I am proud to take home to my family,” he said. “Right now that means lots of health and wellness products. And second, I want to grow the careers of the people on my team. I am very fortunate to be in a position right now that has given me the opportunity to do both.”

By Landry Hinkson, a junior communication major from Bazaar, Kansas.
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Starting up: Cermak mentors next generation of entrepreneurs /success-stories/starting-up-cermak-mentors-next-generation-of-entrepreneurs/ Thu, 19 May 2022 14:26:53 +0000 /?post_type=success_story&p=29316 Levi Cermak ’18 has viewed life through an entrepreneurial lens for as long as he can remember. As a youngster, he sold candy bars and bookmarks to his friends and watched his grandparents run small businesses. As a 㽶Ƶ marketing and business major with a passion for art, he assisted other students in the Jackson Dinsdale Art Center’s glassblowing studio and sold his glass in the community. And, as a contestant at Big Idea Hastings, he was runner-up with his pitch for “Safe Sip,” an alcohol delivery service he designed to reduce drunk driving.

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Levi Cermak ’18

“Entrepreneurship is what moves the needle for a lot of things we care about in society, whether that’s solving hard problems, employing people, creating things, generating economic activity or making the world a better, more fulfilling place to live. Entrepreneurship is a force for good,” said Cermak, assistant director of the Center for Innovation, Entrepreneurship and Franchising (CIEF) at the University of Nebraska Omaha.

Cermak, who earned an MBA at UNO in 2021, plans to start his own business someday, but for now, he’s mentoring others who are eager to take on the risks and rewards of entrepreneurial life. At CIEF, he is responsible for programs that engage students from fields as varied as art and music to engineering, computer science, business and nonprofit management. The center also advises startups and small businesses by connecting them with investors, reviewing pitch decks and offering feedback.

“Anyone we can help in the name of entrepreneurship we will,” Cermak said.

Taking ideas from concepts to marketable products

Launching a startup requires more than a creative idea or a new approach to an existing problem, Cermak said. CIEF teaches students the practical and intangible skills they need for success through classroom learning and experiential learning like internships, pitch and business plan competitions, mentoring and a full range of events and activities.

Another of Cermak’s responsibilities is the Maverick Venture Fund (MVF), which invests seed capital into startups and teaches students the basics of venture capital and angel investing. Students meet with entrepreneurs and philanthropists, raising about $100,000 in venture capital last semester. Startup founders pitch their ideas to MVP students and apply for funds. The three-semester program currently enrolls students from 20 different majors, with 81 percent remaining in or close to Omaha after graduation.

Cermak also oversees Stedman’s Cafe, a student-run shop in Mammel Hall that generates revenue for the CIEF and provides hands-on business experience, and works with the Maverick Technology Venture Alliance, which finds investors for UNO’s intellectual property.

Staying engaged with his alma mater

With assistance from Cermak, two 㽶Ƶ students — junior Kiante Stuart of Nassau, The Bahamas, and Shawn Hunter, MAT candidate from Windsor, Ontario — enrolled in UNO’s Maverick Venture Fund this year. Cermak is working with 㽶Ƶ to potentially expand that number in the future.

This spring he also participated as a 㽶Ƶ Alumni Mentor in a seven-week program pairing students with alumni in the students’ career fields of interest. Cermak mentored senior Noah Bias, a communications studies major from Los Angeles, California, who’s considering a career as an independent realtor in California.

“It made me think about what lessons I want to pass on and what skills are important for Noah to learn. It was rewarding to develop that relationship and empowering to feel like I made a tangible difference in someone’s life,” Cermak said. “I’m always excited to work with 㽶Ƶ as an alum.”

Cermak emphasizes that students from any major can begin to imagine and prepare for an entrepreneurial career.

“Get your hands dirty and try some things. College is the time to fail — you can fail safely and you can fail well. You can also leverage the fact that you’re a student since everybody wants to help students,” he said. “Just try things, be curious and pursue your interests.”

By Judee Konen ’85, associate vice president for advancement
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Dudley-Doerr grants fund successful internships for Jagels, McCauley /success-stories/dudley-doerr-grants-fund-succesful-internships-for-jagels-mccauley/ Tue, 01 Mar 2022 16:48:50 +0000 /?post_type=success_story&p=27936 Two 㽶Ƶ students are able to complete internships this year thanks to support from the Dudley-Doerr Society for Business and Economics.

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Madison Jagels

The Dudley-Doerr Society is a network of alumni who support the 㽶Ƶ Department of Business and Economics with their time and resources, while also honoring legendary business professors Dr. Phil Dudley and Roger Doerr.

Senior Madison Jagels, marketing and digital design major, is completing her internship this spring at The Lark, a music and event space in downtown Hastings, Nebraska. Senior Jordanna McCauley, an accounting, communication studies and marketing triple major, interned at Vaughan’s Printing in Hastings last fall.

Jagels, who is a member of the 㽶Ƶ cheerleading team, works mostly remotely as an administrative marketing intern. “This experience at The Lark is significant to me because I want to have a wide range of experience heading into the work field after college,” she said. “I want to be able to say I’ve worked for different sized companies and I have worked on a wide variety of projects. I will feel more confident in my abilities to lead myself, and perform well in any role.”

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Jordanna McCaulley and Maggie Vaughan ’16 review proofs at Vaughan’s Printing

McCauley completed similar tasks supporting marketing, accounting, website and social media efforts in relation to small business and entrepreneurship management in her time at Vaughan’s Printing.

“I knew I was super fortunate to have the Dudley-Doer grant as an option. Without it, my internship would have gone unpaid,” McCauley said. “As a full time student who already was working two jobs to pay the bills, it was a relief to receive the grant and not have to worry about the financial burden.”

McCauley said that she was thankful for the opportunity. “No amount of work should go unpaid, no students should have to worry so much about finances. I appreciate the work the grant does because it can really change lives,” she said.

By Kianté Stuart, a junior from Nassau, The Bahamas, majoring in communications studies, business administration and marketing. 

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Darling ’03 leads Fontenelle Forest, inspires a love for nature /success-stories/darling-03-leads-fontenelle-forest-inspires-a-love-for-nature/ Fri, 25 Feb 2022 18:11:42 +0000 /?post_type=success_story&p=27898 On a bitterly cold winter’s morning, Matt Darling ’03 points out the wonders of Fontenelle Forest Nature Center: 17 miles of hiking trails winding through 1,400 acres of upland forest and Missouri River wetlands, a tree-top refuge for injured eagles and other raptors, and an aerial adventure park suspended over six acres of forest canopy.

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Matt Darling ‘03 with his favorite raptor, the Eastern Screech Owl.

“I’m a tree hugger. I love the natural world,” said Darling, who joined Fontenelle Forest as executive director last year. “I spent the last 10 years in philanthropic finance, and I wanted to do something hands-on in nature. Fontenelle is a place that has been near and dear to me since I was a kid. I know the trails like the back of my hand.”

Nestled at the edge of an urban neighborhood in Bellevue, Nebraska, 10 minutes from downtown Omaha, Fontenelle Forest is one of the largest private nature centers in the United States, attracting 200,000 visitors annually. Fontenelle also operates Neale Woods, a preserve in North Omaha with 550 acres of forest, prairie and wetlands along the Missouri River. Camp Brewster and Camp Wa-kon-da at the Bellevue location provide summer experiences for kids ages 4 to 15.

The great outdoors has never been far from Darling’s heart and mind. Even during the years he worked as CFO of a real estate firm and executive vice president of the Omaha Community Foundation, he audited sustainability and environmental studies courses at the University of Nebraska Omaha and became a certified Nebraska Master Naturalist.

“I had no idea why I was doing it. I just knew that I loved it. Now it’s very relevant in decisions I make every day,” Darling said.

That unique combination of skills makes Darling a great fit for Fontenelle’s leadership role, said board chair Shannon Mullen O’Keefe. “Matt brings not only extensive nonprofit management, leadership and business experience to the executive director role, but as importantly, he brings a passion for the natural world that energizes and inspires everyone from his team to our community,” she said.

Educating new generations of environmental advocates

After joining Fontenelle Forest, Darling gave away most of his suits and ties. “I kept only the ones I need for weddings and funerals,” he said with a laugh.

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Darling joined Fontanelle Forest as executive director last year.

On a typical day, he might walk the trails with his team and discuss planned updates to signs and trailheads. He might meet with a raptor specialist to plan a program at a local school. Or he might reach out to prospective donors and board directors about ways to enhance the experiences of Fontenelle’s 8,000 corporate, family and individual members.

“If visitors have a positive experience here, that will result in a greater appreciation and advocacy for the natural world everywhere. That’s what we’re after,” he said.

Focused on the four tenets of conservation, education, recreation and research, Darling and his team provide opportunities for all age ranges. Preschoolers meet twice each week for Mudpies, a program introducing natural science topics through outdoor exploration, crafts, songs and stories. K-12 groups visit Fontenelle for programs like “Awesome Adaptation” and “Backpack Forest Exploration.” College interns help restore the forest to an oak woodland savanna, the original tree cover that dominated the area. People of all ages stroll the boardwalk and hike the trails to enjoy quiet solitude and connect with the natural world.

To generate revenue for its education and conservation programs, Fontenelle contracts with an outside company to operate TreeRush Adventures just north of the nature center. Thrill seekers, protected by harnesses, explore six acres of forest on aerial trails of zip lines, suspended bridges, rope ladders and other elements reaching as high as 55 feet. KidsRush, a climbing area for 4-6 year olds, lets preschoolers safely traverse trails a couple of feet off the ground.

A 360 degree education at 㽶Ƶ

Darling credits his liberal arts education for his versatility and adaptability throughout a varied career. At 㽶Ƶ, he studied marketing and minored in studio art, even flying to Amsterdam for a glassblowing conference.

As a junior just shy of the two biology credits he needed to graduate, Darling met with professor Dallas Wilhelm and created a summer course comparing the environments of Manitoba and Nebraska. He and two buddies loaded up an old Honda Accord and drove 700 miles north to explore the forests and shorelines of Hecla Provincial Park. After driving through Manitoba to Saskatchewan, they traveled south to Nebraska’s panhandle then across sandhills, prairies and woodlands back to Omaha. Darling got a B-plus on his 30-page paper and confirmed a love for nature that ultimately led to Fontenelle.

“That was one of the experiences that convinced me I could do something like this. A liberal arts education is a 360 degree education. I went from finance and granting to running a forest with 35 staff and 2,100-plus acres. I love every single minute of it.” he said.

By Judee Konen ’85, associate vice president for advancement

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Sanford leaves comfort zone behind in content marketing career /success-stories/sanford-leaves-comfort-zone-behind-in-content-marketing-career/ Wed, 09 Feb 2022 15:03:50 +0000 /?post_type=success_story&p=27574 As she made job changes, moved across the country and took risks, Marissa Sanford said it was important to “be okay with being uncomfortable for a little while” — advice she chose to live by early in her career, and advice that those approaching graduation may want to consider.

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Marissa Sanford ’14

What Sanford, a 2014 㽶Ƶ graduate, didn’t know as a student was how each of her passions could be incorporated into careers, and ultimately develop her into a more well-rounded business professional.

Originally a business administration major, Sanford switched to marketing, drawn by how much marketing gave her the opportunity to write, which she was passionate about. After graduation, she landed a job as a marketing coordinator on a real estate team, excited to combine her love for writing and HGTV. She later stepped away to pursue another interest — travel —  and accepted a sales job with Sojern, an Omaha-based digital marketing company built for travel marketers.

While she found sales wasn’t a good fit, the skills she gained in that role set her up to seamlessly make an internal transfer to marketing, taking a position as a content marketing associate. That gave her additional work experience — and opportunities to travel.

“Sojern has offices in various locations across the globe, so you could choose to travel and work at the same time. Through this I was able to experience different places and cultures, which was a really cool experience especially being from Herman, a really small town in Nebraska. I planned a trip to San Francisco, which became one of my favorite places in the world,” Sanford said.

This love for new cultures and experiences was part of what prompted Sanford and her husband to move to New York City, where they found adventure exploring the city with their dogs, and taking motorcycle trips across the East Coast.

When Sanford first moved to New York in 2017, she worked in marketing communications, and in November 2018 she took a chance and began working for Attentive, a small start-up focusing on text message marketing, which only had 75 employees at the time. Hired as their first content marketer, she’s been able to watch and help the company grow from the ground up. Fast forward to today and they now have over 1,000 employees.

“I started building out our content strategy, doing things like running webinars, publishing blog posts and other long form content,” she said. “Attentive’s leadership really saw the value in content — and continued to invest in the team — so I had the opportunity to build out the content marketing function even further.”

While working in a small business environment, Sanford loved the opportunities to try new things and discover different strengths. Along with her continual passion for content marketing, she has found a passion for people management.

“The times that I am happiest at work are when one of the people I manage does something incredible,” she said “For me, it’s the best feeling to see that happening, and know that I played a part in helping them reach that success, no matter what project or campaign they are working on. It makes me feel really proud, and like I’m making an impact on their careers, too.”

Sanford has taken on a relational leadership style when managing people, something she believes makes all the difference when managing a creative team.

“I think that the way people management in general has evolved with our generation is taking on the role of a coach or a mentor versus just being a boss or a supervisor. I want the people I manage to feel comfortable coming to me if they are struggling, or if they’ve done something really cool and want to share,” she said.

The love for start-ups and small business that Sanford discovered through helping Attentive grow, planted entrepreneurial dreams for her distant future, but currently she is enjoying where she is with Attentive. She said her goals moving forward with Attentive are to grow her leadership skills, and to continue pouring into the people she manages.

Though Sanford and her husband recently made the transition back to Nebraska, she is thankful for the opportunities for growth that New York offered her, especially finding her place at Attentive. Through every change and new job, Sanford continues to pursue what she is passionate about even when it is outside her comfort zone.

“The only way you can grow is to get outside your comfort zone, and obviously moving to New York was exactly that. I took a huge risk, and to this day it’s the best decision I’ve ever made,” she said.

By Landry Hinkson, a sophomore communication major from Bazaar, Kansas.

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Taylor a fierce competitor on the court, but a businesswoman at heart /success-stories/taylor-a-fierce-competitor-on-the-court-but-a-businesswoman-at-heart/ Fri, 10 Sep 2021 21:07:15 +0000 /?post_type=success_story&p=24947 On the volleyball court she is a powerful force and executor, and in the classroom and office she’s no different. A junior business administration, marketing and finance triple major, Marlee Taylor gained experience through an internship with FirstBank in Lakewood, Colorado, this summer.

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Marlee Taylor

FirstBank is Colorado’s second largest depository institution and Colorado’s largest locally owned bank with a competitive and extensive internship program.

Taylor was just one of 26 students selected as a summer intern after 350 applicants were processed. She was the only Nebraska representative.

Taylor said the internship would not be possible had she not been a 㽶Ƶ student, she also attributed her summer success to the 㽶Ƶ business department and the career services staff.

“I owe thanks to the business professors who’ve always made themselves available,” she said. “Plus I need to give a big shoutout to Kim Graviette and her team. It was her connection with an alumni who now works at FirstBank that led to the development of my internship.”

Taylor worked closely with the Multicultural Banking Center for FirstBank. In fact, she was tasked with creating a plan that would increase the diverse population of persons who utilize FirstBank. Taylor said her group focused on the Black/African American population.

“This community is overlooked and the best way to reach a more diverse population is to go where they are,” she said. “In our proposal, bank representatives would go into the new markets and teach financial literacy. It makes a big difference to be present.”

After starting in June, Taylor worked in every department.

“No two days are the same. I’ve worked alongside tellers, management and the supervisor of operations, loan division, even bookkeeping and auditing,” she said.

“My favorite place has to be bookkeeping. You’re reviewing accounts and you decide what to do with them,” she said. “Truthfully, there’s so much more to banking, it goes beyond being a teller.”

Taylor said at Firstbank, she feels trusted and valued as if she were an employee rather than an intern.

“Rarely do you see women in finance, but I made it and it was all because of 㽶Ƶ,” Taylor said.

By Kianté Stuart, a junior from Nassau, The Bahamas, majoring in communications studies and business administration.

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Marketing classes gave Jagels the confidence to succeed at Burlington Capital /success-stories/marketing-classes-gave-jagels-the-confidence-to-succeed-at-burlington-capital/ Wed, 30 Jun 2021 16:59:30 +0000 /?post_type=success_story&p=23190 Burlington Capital is a leading investment management firm that creates and pursues innovative business ventures through its experience, knowledge and relationships in the areas of real estate and international agribusiness. According to 㽶Ƶ senior Madison Jagels, interning at Burlington Capital was the perfect way to build her portfolio.

Jagels
Madison Jagels

Jagels, a marketing and digital design and development double major and member of the 㽶Ƶ cheerleading squad, secured a position as a creative services intern this summer where she is responsible for creating marketing material and graphic work.

“Everyday, I typically have three to four projects that I work on. In most cases, one of the many properties Burlington Capital manages will send in an order for a marketing piece, and my job is to make materials that fit the need,” she said. “More specifically, full marketing campaigns can be around 15 pages of content ranging from advertising material to flyers and postcards that need to be sent out.”

The Omaha native said the internship wouldn’t be possible without the 㽶Ƶ Career Services office.

“I met with Kim Graviette and we looked at many internships. She showed me how to locate an internship, and then I went and found Burlington Capital on my own,” she said. Additionally, Graviette, the director of Career Services, was a great help during the interview process, as a mentor, and provided materials and time together in order for Jagels to be prepared.

When asked what marketing means to her, Jagels said marketing is the part of business that promotes products and services, especially through advertising and selling methods. There’s research and trends that have to be analyzed with this. “To me marketing means advertising something strategically to be it’s best form in a creative and functional way,” she said.

Jagels also had a lot to say about the marketing program at 㽶Ƶ.

“At 㽶Ƶ, I’ve learned useful information because of the marketing classes, especially with my confidence in my designs from start to finish,” she said. Her experience at 㽶Ƶ has her hopeful for life after she graduates next spring.

“At first I was hesitant about my skills going into this internship, but this experience has made me confident to start a full time career,” she said.

For students seeking a marketing specific internship, Jagels offers this pro tip: “There’s a saying that goes, in business it’s not all about what you know but also who you know. So make the right connections because that’s going to move you forward.”

By Kianté Stuart, a junior from Nassau, The Bahamas, majoring in communications studies and business administration.

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